ICEE wanted to build out its brand. So we created the Icee ethos based on the insight that this nostalgic treat reconnects us with the inner child we repress daily. Because every sip reminds us to Let the Kid Out.

Regional AAF awards

Gold - Copywriting. Gold - Outdoor Board Campaign. Judge’s Choice - Integrated Advertising Campaign Regional/National Consumer.

Silver - Social Media Campaign. Silver - Integrated Advertising Campaign Regional/National Consumer